ASDA - 'Tweets' VFX Breakdown

A VFX breakdown for Asda’s Easter campaign “Tweets”. This was done entirely in Flame by myself and Matt Jackson (at Rushes Post Production). The little chicks were placed on strips of cardboard and gently moved around to seem like they are dancing. There was no CGI, no puppets, no robots and no glue used in the making of this commercial.

Product: Asda
Agency: VCCP
Producer: Sally Miller
Creatives: Jermaine Hillman, Paul Kocur
Creative Director: Janetta Lewin, Mark Orbine
Production Company: Stink
Director: Christian Bevilacqua
Producer: Malachy McAnenny
Editor: Al Sinclair
Post Production Company: Rushes
Exec Producer: Kristy May Currie
Producer: Mireille Antoine
VFX: Leo Weston , Matt Jackson
Colourist: Simone Grattarola