ASDA - 'Wine'

One of many ads completed at Rushes for Asda, Christmas 2013. This one features 3 variations of one technique to pull off the 3 transitions between the 3 locations. The transitions were shot twice (once in each environment) using a steadicam rig. Mix and overlay was essential on set to get the timings of each handover as perfectly matched as possible. In Flame, each plate was stabalised, aligned, and then elements were individually morphed and combined with background wipes to complete the feeling of moving seamlessly from house to house.

Agency: VCCP
Production Company: Park Village
Director: Alan Friel
Post Production Company: Rushes
VFX: Leo Weston