Category: Commercials

PlayStation 5 – ‘Play Has No Limits’

Creative Agency: adam&eveDDB
CCO: Richard Brim
ECD: Antony Nelson, Mike Sutherland
Creatives: Clarissa Dale, John Trainor
Agency Producer: Nikki Cramphorn, Jack Bayley
Production Company: Biscuit Filmworks
Director: Dan DiFelice
DoP: Steve Annis (Lux Artists)
Executive Producer: Rupert Reynolds-Maclean
Producer: Cathy Green
Production Manager: Gabija Lauce
Edit Company: Trim
Editor: Paul Hardcastle
Sound Company: String and Tins
Sound Designers: Will Cohen, Joe Wilkinson
Post Production House: Time Based Arts
VFX Supervisors: Francois Roisin & James Allen
2D LEADS: Sheldon Gardner & Manolo Perez
2D TEAM: Leo Weston , Stephen Grasso, Luke Todd, Adam Paterson, Matt Shires, Bernardo Varela, Grant White, Will Robinson, Linda Cieniawska
3D LEADS: Mike Battcock, Federico Vanone, Nick Smalley, Sebastian Mayer, Patrick Harboun
3D TEAM: Sam Osbourne, Zoé Sottiaux, Walter How, Emma Malric, Tim Philips, Chris Wood, Ben Cantor, Ihor Obukhobvskyi, Fed Guzzardo, Nigel Timms, Oscar Gonzalez-Diez, Ian Baird, Joffrey Zeitouni, Magali Barbe, Francesco Ferraresi, Steve Dato, Robert Kolbeins, Tony Alamo ,Pavel Mamichev, Abner Marin, Thanos Topouzis, Tom Di Stasio, Michael Hunault, Felix Chan, Francois Pons, Julien Fradin, Mattias Lullini, Thomas Brockmann, Stuart Turnbull, Vincent Thomas
Matte Painting: Jiyoung Lee, Henrik Holmberg, Sheldon Gardner
Concept: Francois Leroy, Lena Zykova, Eve Ventrue, Alberto Vangelista, Jake Lunt, Kait Kybar, Sarah-Jane Letchford, Gabe McAlpine, Jimmy Kiddell, Andrew Brooks, Marco Iozzi, Michal Karcz, Yibi Hu
Colour Grading: Lewis Crossfield
Production Co-ordinator: Lewes Bridson
VFX Producer: Chris Aliano

Check out our latest work with PlayStation

A massive job. By tons of people. Created entirely remotely in full Covid lockdown. Testament to the level of skill and ingenuity at Time Based Arts.

I worked on the encampment section.

Sainsbury’s – ‘Nicholas The Sweep’

Agency: Wieden & Kennedy
Executive Creative Directors: Tony Davidson & Iain Tait
Creative Director: Dan Norris & Ray Shaughnessy
Creatives: Tom Bender, Tom Corcoran, Thomas Coleman & Matt Kramer
Agency Producer: Richard Adkins
Assistant Producer: Dee Fenning

Production Company: Pulse Films
Director: Ninian Doff
Executive Producer: James Sorton
Producer: George Saunders
Production Manager: Ben Burdock
DoP: John Mathieson

Edit Company: Stitch
Editor: Leo King
Edit Assistant: Charlie Von Rotberg

Post Production Company: Time Based Arts
VFX Supervisors: Leo Weston & Sam Osborne
2D Lead Artists: Leo Weston & Matt Jackson
3D Lead Artist: Sam Osborne
2D TEAM: Leo Weston , Matt Jackson, Matt Shires, Nina Mosand, Adam Paterson, Ollie Ramsey, Jamie Crofts, Will Robinson, Grant White, Linda Cieniawska, Manolo Perez, David Birkill
3D TEAM: Federico Vanone, Walter How, Dave Loh, Ben Cantor, Zoe Sottiaux
DMP: Lisa Ayla, Carl Edlund, James Mann
Motion Graphics: Tom Robinson
Colour Grading: Lewis Crossfield
VFX Head of Production: Josh Robinson
VFX Producer: Jo Gutteridge

Sainsbury’s offers up a festive feast of a tale this year, directed by Ninian Doff through Pulse Films. The spot brings to life the story of Santa’s origins, set against the sweeping backdrop of a fantastical Dickensian London. I was extremely pleased to land the job of VFX supervisor and lead 2D artist for this Christmas epic.

We shot the commercial out in Romania in 36 degree heat on a backlot built for use in a TV show set in San Francisco. Much of the post work within the town itself involved adding snow and cold breath and changing any buildings that didn’t look like London to ones that did, and also compositing digital matte paintings of the mountains and arctic tundra that lay outside of the city walls. We also composited stock footage of reindeer into the final scene and gave one of them a red nose for good measure. Nobody on the team wants to comp any more snow or cold breath for another 11 months.

Zalando – ‘Free to Be’

Agency: Grey London
Creative Director: Vicki Maguire
Creatives: Sam Daly & Rob Greaves
Producers: Thea Evely, Talou Sabbah & India Smith
Production Company: Park Pictures
Director: Georgia Hudson
DoP: Ben Fordesman
Producer: Jane Lloyd
Editor: Paul O’Reilly
Sound & Music: Sam Ashwell
Post Production Company: Time Based Arts
VFX Supervisor: Leo Weston
2D Lead: Ollie Ramsey
2D Team: Jamie Crofts, Nina Mosand, Stephen Grasso, Matt Shires, Will Robinson, Warren Gebhardt, Linda Cieniawska.
3D Team: Dave Loh, Sam Osborne
Colour Grading: Lewis Crossfield

Virgin – ‘Anything Dad’

Agency: adam&eveDDB
Copywriter: Simon Vicars
Art Director: Andre Sallowicz, Nat Potter
Planner: Martin Beverley
Chief Creative Officer: Richard Brim
Creative Director: Simon Vicars & Andre Sallowicz, Nat Potter
Managing Partner: Sam LeCoeur
Account Executive: Olivia Rose
Account Manager: Krish Maharaj, Siena Shuttler
Head of Content: Jessica Taylor
Business Director: Lauren Martin
Agency Producer: Nikki Cramphorn, Hannah Needham, Jaki-Jo Hannan, Olly Ravaux
Account Director: Cat Thomas, Clare Dimmock
Designer: Alex Fairman
CEO: Tammy Einav, Mat Goff

Media Agency: Manning Gottlieb OMD
Media Strategist: Paddy Adams
Media Planners: Paula Mankelow, Kat Broomhead, Anna Zolkiewicz, Geet Kashyap, Spencer Corrigan

Production Compnay: Academy
Executive Producer: Simon Cooper
Director: Ian Pons Jewell
DOP: Mauro Chiarello
Producer: Shirley O’Connor

Edit Company: Cut&Run
Editor: Ben Campbell
Edit Assistant: Chris Hutchings

Post-poduction Company: Time Based Arts
VFX Supervisor: Mike Skrgatic
2D Lead: Leo Weston
Visual Artist: Colour And The Kids
2D Artists: Matt Shires, Grant White, Leandro Vazquez, Linda Cieniawska, Will Robinson, Jamie Crofts
MGFX: Tom Robinson, Stephen Ross
3D Lead: Sam Osborne
VFX Producer: Chris Aliano
Colourist: Lewis Crossfield
3D Artists: Matt Evans, Tom Di Stasio, Michael Hunault, Zoe Sottiaux

Music Supervision: Abi Leland, Ed Bailie, Codie Childs
Composer: Boris Blank, Dieter Meier
Music Consultant: Leland Ltd
Song: ‘Oh Yeah’

Audio Post Company: Aumeta
Sound Design: Tim Harrison
Sound Editor: Seb Bruen

Tracking: Peanut

Lacoste – ‘Crocodile Inside’

Project: Lacoste ‘Crocodile Inside’
Advertiser: Lacoste
Client: Sandrine Conseillier, Amandine Morel, Mylène Atlan, Amandine Delcour
Creative Agency: BETC
Copywriter: Olivier Aumard
Art Director: Aurélie Scalabre, Jessica Fecteau (assistant)
Strategist: Philippe Martin-Davies
Producer: Fabrice Brovelli, Karim Naceur, Slim Trabelsi
Executive Creative Director: Rémi Babinet
Creative Director: Aurélie Scalabre, Olivier Aumard, Damien Bellon
Music Creative Director: Christophe Caurret
Agency Management: Bertille Toledano, Gaëlle Gicqueau, Fanny Buisseret
Production Company: GENERAL POP
Production Company: ICONOCLAST
Directed by: Megaforce
Executive Producer: Charlotte Marmion
DOP: Bradford Young
Music : L’Hymne à l’amour – Edith Piaf
Sound Company: Iconoclast Publishing
Editor: Joe Guest @Final Cut
Mastergrade: Emiliano Serantoni
Production Designer: Marco Puig
Starring: Oulaya Amamra and Kevin Azaïs

Post Production Company: Time Based Arts
Creative Director: Francois Roisin
VFX Producer: Josh Robinson
VFX Supervisor: Federico Vanone
Colourist: Lewis Crossfield
Lead Flame: Thiago Dantas
Flame Artists: Shel Gardner, Leo Weston , Adam Paterson, Jamie Crofts, Stephen Grasso, David Birkill, Matt Jackson.
Nuke Artists: Bernardo Varela, Grant White, Leandro Vazquez, Manolo Perez, Matt Shires, Will Robinson, Paul Sullivan
Lead 3D: Mike Battcock, Federico Vanone
3D: Sam Osbourne, Ben Cantor, David Loh, Fabrice Le Nezet, Federico Vanone, Gareth Bell, James Mann, James Spillman, Matt Evans, Stephen Murphy, Tom Di Stasio, Walter How, Zoe Sottiaux, Jiyoung Lee
Tracking: Peanut

Very proud to have been able to play a part in this absolute beast of a project from Megaforce at Time Based Arts.

VW – ‘I Am More Than One Thing’

I like this ad because it reminds me of two of my favourite movies; the first: Being John Malkovich – Specifically the scene where John Malkovich goes down his own wormhole and is confronted with a universe populated only with other Malkoviches [or is the plural Malkovi?]. The other film it reminds me of is Contact (which was a reference). I watched Contact when it came out in 1997, before I was a visual effects artist and the scene where she runs up the stairs, round a corner and then opens the mirrored cabinet door that we have apparently been looking through the whole time bewildered me. I imagined some kind of elaborate rig with a bathroom cabinet attached to the camera. Now that I know more about visual effects techniques, I’m pretty sure that wasn’t the case. At least that’s not how we did it in this ad. Instead we used lots of 3D reprojections and reanimated cameras in order to achieve this effect and in order to seamlessly stitch the various takes of Cara together.

Agency: DDB Berlin / adam&eveDDB
Agency Producer: Panos Louca
Production Company: Cobblestone and Pulse Films
Production Company Producer: Juri Wiesner
Directors: Thirtytwo
DoP: Evan Prosofsky
Post-Production Company: Time Based Arts
VFX Supervisor/Flame Lead: Stephen Grasso
Flame: Leo Weston ,Matt Jackson, Adam Paterson, Jamie Crofts, Mike Skgratic, Sheldon Gardner
Nuke: Bernardo Verela, Leandro Vazquez, Matt Shires, Ralph Briscoe, Will Robinson, Linda Cieniawska
CGI: Fabrice Le Nezet, Federico Guzzardo, Federico Vanone, Nick Smalley, Sam Osborne, Zoé Sottiaux
GFX: Jess Gorick
VFX Producer: Chris Aliano
Colourist: Simone Grattarola

Nike – ‘Stop At Nothing’

Agency: Wieden & Kennedy
ECD: Tony Davidson & Iain Tait
Creative Director: Paddy Treacy, Mark Shanley
Creatives: Mico Toledo, Juan Sevilla, Tomas Coleman
Agency Producer: Tom Dean
Production Company: Park Pictures
Director: Georgia Hudson
Executive Producer: Stephen Brierley, Sophie Hubble
Producer: Annabel Ridley
DoP: Albert Salas
Production Designer: Francesca di Mottola
Editor: Paul O’Reilly @ Stitch
Sound Design & Mix: Sam Ashwell@ 750MPH
Post-Production Company: Time Based Arts
VFX Supervisor: Mike Skrgatic, Federico Guzzardo, Federico Vanone
Lead Flame: Leo Weston
Flame: Stephen Grasso, Adam Paterson, Luke Todd
Nuke: Linda Cieniawska, Will Robinson, Matt Shires, Bernardo Varela
CGI: Gareth Bell, Ben Cantor, Tom Hall, Walter How, Nick Smalley, Zoé Sottiaux, James Spillman
Motion Graphics: Jess Gorick, Tom Robinson, Stephen Ross
Colour Grade: Simone Grattarola
Producer: Chris Aliano

Great fun leading the VFX for this Nike job round at Time Based Arts. Some challenging shots – most notably the tennis court which was completely reprojected in Flame out of multiple retimed plates, and the transition from the newsagents to the running track. Very enjoyable work.

Douglas – ‘Singles Day’

Singles Day is apparently a thing. It is “celebrated” on the 11th day of the 11th month – the 1s in the date of course representing all the lonely singletons out trying to find a mate. This is what makes that date the best occasion to go out in the dead of night hunting women with a crossbow. It is also, coincidentally the night cupid heads out to fire his love arrows into people causing them to fall for other people (or themselves should they accidentally receive 2 doses). One of these things is happening in this ad.

BBC Sounds – ‘Listen Without Limits’

It is a little known fact that if you pack too many celebrities into a tight enough space their combined egos will cause an explosion powerful enough to tear the fabric of space-time, under which conditions cameras will not function correctly. It is for this reason that each of these celebrities was shot separately on a grey screen and I comped them together into this lift. This is a 10 second piece which makes no sense at all out of the context of the main BBC Sounds campaign, but this is the bit I did so it’s what I’m posting. You can see the much more entertaining main film (that I played no part in) over on the Time Based Arts website.

Creative Agency: BBC Creative
ECD: Laurent Simon
Creative Director: Jamie Starbuck
Art Director: Nick Robinson
Copywriter: James Reynolds
Producer: Ken Rodrigues
Production Company: Riff Raff
Director: Megaforce
Executive Producer: Matthew Fone
Producer: Nick Goldsmith
DoP: Nicolas Loir
Editor: Joe Guest @ Final Cut
Post Production Compnay: Time Based Arts
VFX Supervisor: Francois Roisin & Thiago Dantas
Lead Flame: Jamie Crofts
Flame: Leo Weston , Stephen Grasso, Adam Paterson
Nuke: Ralph Briscoe, George Cressey, Will Robinson, Grant White
Colourist: Simone Grattarola
Producer: Sean Ewins
Head of Production: Josh Robinson

Libresse – ‘Viva la Vulva’

Once again, a pleasure to be involved in this project at Time Based Arts, although when sentences like “Increase the camel toe by 50%” have become acceptable parts of your daily conversations, then maybe things have got a bit weird. They had this to say: “This highly original, ambitious, and creative ode to the vagina is Time Based Arts second undertaking with the equally ambitious and creative Kim Gehrig. It took a whole host of contributors and a lot of dedication to make this choir of vulvas a possibility and the result is a rather wonderful message that emanates the real power of female genitalia. Ever fascinating, these bearers of life and mistresses of pleasure are now capable of proclaiming their own self-worth through song and we love it. In a world where women’s lady parts are expected to be perfectly formed and immaculately plucked and perfumed, the film’s celebration of diversity is a welcome message. Funnily enough, it is often women who need to be convinced of the vagina’s unique beauty – men have been big fans for millennia. However, now that we are all in agreement, we can rejoice and proclaim…. Viva la Vulva!”

Agency: AMV BBDO
Creative Director: Caio Giannella & Diego de Oliveira
Agency Producer: Edwina Dennison
Production Company: Somesuch
Director: Kim Gehrig
DoP: Deepa Keshvala
Production Company Producer: Lee Groombridge
Editor: Elise Butt @ Trim
Post Production Company: Time Based Arts
Creative Director: Francois Roisin
VFX Supervisor: Stephen Grasso
Flame: Leo Weston , Jamie Crofts, Adam Paterson, Luke Todd
Nuke: Sarah Breakwell, Linda Cieniawska, Manuel Perez, Matt Shires, Bernardo Varela, Leandro Vazquez, Grant White
CGI: Ben Cantor, Dave Loh
Motion Graphics: Tom Robinson, Stephen Ross
Colour Grade: Simone Grattarola
Producer: Jo Gutteridge