Category: HD

Sainsbury’s – ‘Christmas 2019’

Agency: Wieden & Kennedy
Executive Creative Directors: Tony Davidson & Iain Tait
Creative Director: Dan Norris & Ray Shaughnessy
Creatives: Tom Bender, Tom Corcoran, Thomas Coleman & Matt Kramer
Agency Producer: Richard Adkins
Assistant Producer: Dee Fenning

Production Company: Pulse Films
Director: Ninian Doff
Executive Producer: James Sorton
Producer: George Saunders
Production Manager: Ben Burdock
DoP: John Mathieson

Edit Company: Stitch
Editor: Leo King
Edit Assistant: Charlie Von Rotberg

Post Production Company: Time Based Arts
VFX Supervisors: Leo Weston & Sam Osborne
2D Lead Artists: Leo Weston & Matt Jackson
3D Lead Artist: Sam Osborne
2D TEAM: Leo Weston , Matt Jackson, Matt Shires, Nina Mosand, Adam Paterson, Ollie Ramsey, Jamie Crofts, Will Robinson, Grant White, Linda Cieniawska, Manolo Perez, David Birkill
3D TEAM: Federico Vanone, Walter How, Dave Loh, Ben Cantor, Zoe Sottiaux
DMP: Lisa Ayla, Carl Edlund, James Mann
Motion Graphics: Tom Robinson
Colour Grading: Lewis Crossfield
VFX Head of Production: Josh Robinson
VFX Producer: Jo Gutteridge

Sainsbury’s offers up a festive feast of a tale this year, directed by Ninian Doff through Pulse Films. The spot brings to life the story of Santa’s origins, set against the sweeping backdrop of a fantastical Dickensian London. I was extremely pleased to land the job of VFX supervisor and lead 2D artist for this Christmas epic.

We shot the commercial out in Romania in 36 degree heat on a backlot built for use in a TV show set in San Francisco. Much of the post work within the town itself involved adding snow and cold breath and changing any buildings that didn’t look like London to ones that did, and also compositing digital matte paintings of the mountains and arctic tundra that lay outside of the city walls. We also composited stock footage of reindeer into the final scene and gave one of them a red nose for good measure. Nobody on the team wants to comp any more snow or cold breath for another 11 months.

Zalando – ‘Free to Be’

Agency: Grey London
Creative Director: Vicki Maguire
Creatives: Sam Daly & Rob Greaves
Producers: Thea Evely, Talou Sabbah & India Smith
Production Company: Park Pictures
Director: Georgia Hudson
DoP: Ben Fordesman
Producer: Jane Lloyd
Editor: Paul O’Reilly
Sound & Music: Sam Ashwell
Post Production Company: Time Based Arts
VFX Supervisor: Leo Weston
2D Lead: Ollie Ramsey
2D Team: Jamie Crofts, Nina Mosand, Stephen Grasso, Matt Shires, Will Robinson, Warren Gebhardt, Linda Cieniawska.
3D Team: Dave Loh, Sam Osborne
Colour Grading: Lewis Crossfield

VW – ‘I Am More Than One Thing’

I like this ad because it reminds me of two of my favourite movies; the first: Being John Malkovich – Specifically the scene where John Malkovich goes down his own wormhole and is confronted with a universe populated only with other Malkoviches [or is the plural Malkovi?]. The other film it reminds me of is Contact (which was a reference). I watched Contact when it came out in 1997, before I was a visual effects artist and the scene where she runs up the stairs, round a corner and then opens the mirrored cabinet door that we have apparently been looking through the whole time bewildered me. I imagined some kind of elaborate rig with a bathroom cabinet attached to the camera. Now that I know more about visual effects techniques, I’m pretty sure that wasn’t the case. At least that’s not how we did it in this ad. Instead we used lots of 3D reprojections and reanimated cameras in order to achieve this effect and in order to seamlessly stitch the various takes of Cara together.

Agency: DDB Berlin / adam&eveDDB
Agency Producer: Panos Louca
Production Company: Cobblestone and Pulse Films
Production Company Producer: Juri Wiesner
Directors: Thirtytwo
DoP: Evan Prosofsky
Post-Production Company: Time Based Arts
VFX Supervisor/Flame Lead: Stephen Grasso
Flame: Leo Weston ,Matt Jackson, Adam Paterson, Jamie Crofts, Mike Skgratic, Sheldon Gardner
Nuke: Bernardo Verela, Leandro Vazquez, Matt Shires, Ralph Briscoe, Will Robinson, Linda Cieniawska
CGI: Fabrice Le Nezet, Federico Guzzardo, Federico Vanone, Nick Smalley, Sam Osborne, Zoé Sottiaux
GFX: Jess Gorick
VFX Producer: Chris Aliano
Colourist: Simone Grattarola

Douglas – ‘Singles Day’

Singles Day is apparently a thing. It is “celebrated” on the 11th day of the 11th month – the 1s in the date of course representing all the lonely singletons out trying to find a mate. This is what makes that date the best occasion to go out in the dead of night hunting women with a crossbow. It is also, coincidentally the night cupid heads out to fire his love arrows into people causing them to fall for other people (or themselves should they accidentally receive 2 doses). One of these things is happening in this ad.

BBC Sounds – ‘Listen Without Limits’

It is a little known fact that if you pack too many celebrities into a tight enough space their combined egos will cause an explosion powerful enough to tear the fabric of space-time, under which conditions cameras will not function correctly. It is for this reason that each of these celebrities was shot separately on a grey screen and I comped them together into this lift. This is a 10 second piece which makes no sense at all out of the context of the main BBC Sounds campaign, but this is the bit I did so it’s what I’m posting. You can see the much more entertaining main film (that I played no part in) over on the Time Based Arts website.

Creative Agency: BBC Creative
ECD: Laurent Simon
Creative Director: Jamie Starbuck
Art Director: Nick Robinson
Copywriter: James Reynolds
Producer: Ken Rodrigues
Production Company: Riff Raff
Director: Megaforce
Executive Producer: Matthew Fone
Producer: Nick Goldsmith
DoP: Nicolas Loir
Editor: Joe Guest @ Final Cut
Post Production Compnay: Time Based Arts
VFX Supervisor: Francois Roisin & Thiago Dantas
Lead Flame: Jamie Crofts
Flame: Leo Weston , Stephen Grasso, Adam Paterson
Nuke: Ralph Briscoe, George Cressey, Will Robinson, Grant White
Colourist: Simone Grattarola
Producer: Sean Ewins
Head of Production: Josh Robinson

Libresse – ‘Viva la Vulva’

Once again, a pleasure to be involved in this project at Time Based Arts, although when sentences like “Increase the camel toe by 50%” have become acceptable parts of your daily conversations, then maybe things have got a bit weird. They had this to say: “This highly original, ambitious, and creative ode to the vagina is Time Based Arts second undertaking with the equally ambitious and creative Kim Gehrig. It took a whole host of contributors and a lot of dedication to make this choir of vulvas a possibility and the result is a rather wonderful message that emanates the real power of female genitalia. Ever fascinating, these bearers of life and mistresses of pleasure are now capable of proclaiming their own self-worth through song and we love it. In a world where women’s lady parts are expected to be perfectly formed and immaculately plucked and perfumed, the film’s celebration of diversity is a welcome message. Funnily enough, it is often women who need to be convinced of the vagina’s unique beauty – men have been big fans for millennia. However, now that we are all in agreement, we can rejoice and proclaim…. Viva la Vulva!”

Agency: AMV BBDO
Creative Director: Caio Giannella & Diego de Oliveira
Agency Producer: Edwina Dennison
Production Company: Somesuch
Director: Kim Gehrig
DoP: Deepa Keshvala
Production Company Producer: Lee Groombridge
Editor: Elise Butt @ Trim
Post Production Company: Time Based Arts
Creative Director: Francois Roisin
VFX Supervisor: Stephen Grasso
Flame: Leo Weston , Jamie Crofts, Adam Paterson, Luke Todd
Nuke: Sarah Breakwell, Linda Cieniawska, Manuel Perez, Matt Shires, Bernardo Varela, Leandro Vazquez, Grant White
CGI: Ben Cantor, Dave Loh
Motion Graphics: Tom Robinson, Stephen Ross
Colour Grade: Simone Grattarola
Producer: Jo Gutteridge

Three – ‘Phones Are Good’

Another smashing ad from Ian Pons Jewell and Wieden & Kennedy.
My pleasure to have played a part in creating this epic number with the amazing team at Time Based Arts. I did the Rome bit.

Product: Three
Agency: Wieden & Kennedy
ECDs: Ian Tait and Tony Davidson
CD: Hollie Walker
Creatives: Tom Bender and Tom Corcoran
TV Producer: Richard Adkins
After Effects: Stu Greenwood, Andrei Veriotti, Laurence Mence @ W+K
Production Company: Friend
Director: Ian Pons Jewell
Executive Producer: Luke Jacobs
Producer: Jon Adams
DoP: Mauro Chiarello
Art Director: Mark Connell
Editor: Ben Campbell @ Cut & Run
Sound Designer: Sam Ashwell and Jake Ashwell @ 750mph
Music Supervisor: John Connon
Post Production Company: Time Based Arts
VFX Supervisor: James Allen
Lead VFX Artist: Luke Todd
Flame Artists: Leo Weston , Matt Jackson, David Birkhill, Stephen Grasso, Jamie Crofts
Nuke Artists: Leandro Vazquez, Matt Shires, Bernardo Varela, Sarah Breakwell, George Cressey, Ralph Briscoe, Manolo Perez
CG Artists: Oscar Diez, James Spillman, Mike Battcock, Jon Park, James Mann, Nigel Timms, Daniel Davie, Gareth Bell, Cesar Eiji Nunes, David Loh, Michael Hunault, Federico Guzzardo, Florian Mounie, Dan Hope
Matte Painters: Lisa Ayla, Sylvie Minois
After Effects: Jess Gorick
Colourist: Simone Grattarola
Head of Production: Josh Robinson

Arctic Monkeys – ‘4 Out of 5’

An Arctic Monkeys promo I worked on at Time Based Arts. I don’t know what it means.

Production Company: Friend
Producer: Robert Leonard
Production Manager: James Greenall
Executive Producer: Luke Tierney
Director: Ben Chappell & Aaron Brown
DoP: Stuart Bentley
Editor: Matt Cronin

Post Production Company: Time Based Arts
VFX: Leo Weston
Colour Grade: Simone Grattarola
Producer: Sean Ewins

Bombay Sapphire

A social media film for Bombay Sapphire. Multiple plates of fruit & booze were propelled into the air by dropping the entire set and camera together at lightning fast speeds with a Bolt high-speed motion control rig. We then reversed everything so the liquid heads back down towards the glass and comped the best plates together. You’d think that a they’d use water on set for the clear liquid but Bombay Sapphire aren’t short of a bit of gin so up in the air it went.

Director: Dan Tobin Smith
Post Production Company: Time Based Arts
VFX Supervisor: Leo Weston
VFX: Leo Weston , Alastair Ford

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