Saatchi & Saatchi Creative Team Matt Butterfield & Ben Mills bring us epic Pampers Wipes ad – ‘Pooface’. The first spot created for the Pampers ‘Don’t Fear The Mess!’ campaign. Shot by director Olly Blackburn out of Great Guns and posted at Rushes. Set to the classic score ‘Thus Spoke Zarathustra’ by Strauss, the film charts in high definition and in super slow motion, a big moment in ten young babies lives: doing a poo. As babies only seem to poo when you don’t want them to, this film benefitted from some subtle VFX help from me to warp and distort the babies faces that extra bit into contorted “poofaces”. The spot picked up three Cannes Lions awards (a bronze film Lion in the Toiletries, Cosmetics & Beauty category, a silver film craft Lion for casting and a bronze film craft Lion in editing).