Sainsbury’s – ‘Christmas 2019’

Agency: Wieden & Kennedy
Executive Creative Directors: Tony Davidson & Iain Tait
Creative Director: Dan Norris & Ray Shaughnessy
Creatives: Tom Bender, Tom Corcoran, Thomas Coleman & Matt Kramer
Agency Producer: Richard Adkins
Assistant Producer: Dee Fenning

Production Company: Pulse Films
Director: Ninian Doff
Executive Producer: James Sorton
Producer: George Saunders
Production Manager: Ben Burdock
DoP: John Mathieson

Edit Company: Stitch
Editor: Leo King
Edit Assistant: Charlie Von Rotberg

Post Production Company: Time Based Arts
VFX Supervisors: Leo Weston & Sam Osborne
2D Lead Artists: Leo Weston & Matt Jackson
3D Lead Artist: Sam Osborne
2D TEAM: Leo Weston , Matt Jackson, Matt Shires, Nina Mosand, Adam Paterson, Ollie Ramsey, Jamie Crofts, Will Robinson, Grant White, Linda Cieniawska, Manolo Perez, David Birkill
3D TEAM: Federico Vanone, Walter How, Dave Loh, Ben Cantor, Zoe Sottiaux
DMP: Lisa Ayla, Carl Edlund, James Mann
Motion Graphics: Tom Robinson
Colour Grading: Lewis Crossfield
VFX Head of Production: Josh Robinson
VFX Producer: Jo Gutteridge

Sainsbury’s offers up a festive feast of a tale this year, directed by Ninian Doff through Pulse Films. The spot brings to life the story of Santa’s origins, set against the sweeping backdrop of a fantastical Dickensian London. I was extremely pleased to land the job of VFX supervisor and lead 2D artist for this Christmas epic.

We shot the commercial out in Romania in 36 degree heat on a backlot built for use in a TV show set in San Francisco. Much of the post work within the town itself involved adding snow and cold breath and changing any buildings that didn’t look like London to ones that did, and also compositing digital matte paintings of the mountains and arctic tundra that lay outside of the city walls. We also composited stock footage of reindeer into the final scene and gave one of them a red nose for good measure. Nobody on the team wants to comp any more snow or cold breath for another 11 months.