TK Maxx – ‘A White Christmas’

Friend director Ian Pons Jewell along with Wieden & Kennedy bring us TK Maxx’s 2017 Christmas ad. TK Maxx offer shoppers the chance to win a white Christmas by finding one of a limited number of snow globes that will be hidden in TK Maxx stores across the country. Seeing as the last white Christmas to occur naturally in England was back in 2010 this is probably your best bet. This ad shows a family who have won the prize getting more than they bargained for when the TK Maxx snow team show up and blast the whole family including the cat & dog with snow cannons.

Client: TK Maxx
Agency: Wieden & Kennedy
Agency Producer: James Laughton
Creative Director: Hollie Walker
Creatives: Andrew Bevan, Freddy Taylor, Philippa Beaumont
Production Company: Friend
Director: Ian Pons Jewell
Editor: James Rosen @ Final Cut
Sound: Sam Ashwell @ 750 MPH
Post Production Company: Time Based Arts
VFX Producer: Chris Aliano
Executive Producer: Tom Johnson
Production Assistant: Sean Ewins
Flame: Stephen Grasso, Leo Weston , Thiago Dantas Lima, Adam Paterson
Nuke: Matt Shires, Linda Cieniawska, Ralph Briscoe
CG: Francois Roisin, Sam Osborne, Federico Guzzardo
Houdini: Tom Hall
Colourist: Simone Grattarola
Music: Warner