I like this ad because it reminds me of two of my favourite movies; the first: Being John Malkovich – Specifically the scene where John Malkovich goes down his own wormhole and is confronted with a universe populated only with other Malkoviches [or is the plural Malkovi?]. The other film it reminds me of is Contact (which was a reference). I watched Contact when it came out in 1997, before I was a visual effects artist and the scene where she runs up the stairs, round a corner and then opens the mirrored cabinet door that we have apparently been looking through the whole time bewildered me. I imagined some kind of elaborate rig with a bathroom cabinet attached to the camera. Now that I know more about visual effects techniques, I’m pretty sure that wasn’t the case. At least that’s not how we did it in this ad. Instead we used lots of 3D reprojections and reanimated cameras in order to achieve this effect and in order to seamlessly stitch the various takes of Cara together.