Park Village’s Alan Friel directed this ASDA Christmas Campaign, created in conjunction with VCCP  the campaign, which was written by Jonathan Thake and art directed by Mark Orbine, commenced with “Snowman” which was followed by 20 more films throughout the festive season.

A universal look for the campaign was planned by director Alain Friel in conjunction with Lead VFX Artist Leo Weston & Colourist Simone Grattarola. The films successfully use long takes with disguised transitions that Rushes were key in envisioning and suggesting transition possibilities in pre-vis and on-set to create an inexorable journey into the Christmas spirit.

VFX work specific to “Snowman” included adding snow to rooftops and trees, plus enhancing lens flares.