Singles Day is apparently a thing. It is “celebrated” on the 11th day of the 11th month – the 1s in the date of course representing all the lonely singletons out trying to find a mate. This is what makes that date the best occasion to go out in the dead of night hunting women with a crossbow. It is also, coincidentally the night cupid heads out to fire his love arrows into people causing them to fall for other people (or themselves should they accidentally receive 2 doses). One of these things is happening in this ad.