Ford Ecosport - 'Keyless'

In a risqué spot for Ford, directed by B-Reel’s Tom Malmros, a tanned beach hunk sporting some snug-fitting swimwear helps demonstrate the benefits of keyless entry in the new Ford EcoSport. The car was shot as left hand drive and with the spare tyre on the back. We created multiple versions of this commercial for different territories (Left hand drive & Right hand drive), and for different models of the car (With and without rear mounted spare tyre). The most challenging shot was the final scene as the car drives past and away from the camera where we painted out the tyre and modelled, tracked and composited in a new back end to the vehicle as it moves through the dappled shade of the beachside location throwing up dust from the road. Other unnoticeable VFX in this spot included sky replacements, sign removal, photo effects, flipping car badges and enhancement of the wing mirror light effect as the car is unlocked.

Client:  Ford
Agency: Blue Hive / GTB
Executive Creative Director:  Karin Onsager-Birch
Copywriter:  John Kelley
Art Director:  Jesper Varlen
Agency Producer:  Mondi Howard
Production Company: B-Reel
Director: Tom Malmros
Producer:  Trine Pillay, Carrie Hart
DoP:  Johan Palm
Editor:  Spencer Ferszt
Post Production Company: Rushes
VFX Producer:  Angela Lucantoni
VFX: Leo Weston
Colourist:  Denny Cooper