Tag: CR7

Nike - 'CR7 - Chapter 1 - Savage Beauty'

Rankin shoots a stunning new spot for Nike as they introduce the Mercurial Superfly CR7 ‘Savage Beauty’, inspired by Cristiano Ronaldo’s volcanic homeland of Madeira. The superfly spot was shot in Madrid in only a few hours with Cristiano Ronaldo. I provided on set supervision on this shoot and completed the VFX work at Rushes. Volcano stock footage was blended over silhouetted shots of Ronaldo. Other top layer smoke, lightning, hot ash and spark elements were also added to the composites. The end boot volcano comp is a combination of a CG smoke plume and shot smoke elements graded and composited together in Flame. The ad won an award for ‘Best VFX’ at Berlin Fashion Film Festival and also picked up the ‘Best Editing’ award for Rankin’s Gary Coogan.

Production Company/Agency: Rankin Film
Director: Rankin
Producer: Storr Redman
Editor: Gary Coogan
Post Production Company: Rushes
Producer: Chris McKeeman
VFX Supervisor: Leo Weston
VFX: Leo Weston
CG: Andy McNamara
Motion Graphics: Barry Corcoran,
Guy Hancock, Fraser Macedo
Colourist: Simona Cristea Harrison

2016 BFFF - Best VFX
2016 Berlin Fashion Film Festival – Best VFX
2016 BFFF - Best Editing
2016 Berlin Fashion Film Festival – Best Editing