Agency: Wieden & Kennedy
ECD: Tony Davidson & Iain Tait
Creative Director: Paddy Treacy, Mark Shanley
Creatives: Mico Toledo, Juan Sevilla, Tomas Coleman
Agency Producer: Tom Dean
Production Company: Park Pictures
Director: Georgia Hudson
Executive Producer: Stephen Brierley, Sophie Hubble
Producer: Annabel Ridley
DoP: Albert Salas
Production Designer: Francesca di Mottola
Editor: Paul O’Reilly @ Stitch
Sound Design & Mix: Sam Ashwell@ 750MPH
Post-Production Company: Time Based Arts
VFX Supervisor: Mike Skrgatic, Federico Guzzardo, Federico Vanone
Lead Flame: Leo Weston
Flame: Stephen Grasso, Adam Paterson, Luke Todd
Nuke: Linda Cieniawska, Will Robinson, Matt Shires, Bernardo Varela
CGI: Gareth Bell, Ben Cantor, Tom Hall, Walter How, Nick Smalley, Zoé Sottiaux, James Spillman
Motion Graphics: Jess Gorick, Tom Robinson, Stephen Ross
Colour Grade: Simone Grattarola
Producer: Chris Aliano
Tag: Nike
Nike - 'CR7 - Chapter 1 - Savage Beauty'
Rankin shoots a stunning new spot for Nike as they introduce the Mercurial Superfly CR7 ‘Savage Beauty’, inspired by Cristiano Ronaldo’s volcanic homeland of Madeira. The superfly spot was shot in Madrid in only a few hours with Cristiano Ronaldo. I provided on set supervision on this shoot and completed the VFX work at Rushes. Volcano stock footage was blended over silhouetted shots of Ronaldo. Other top layer smoke, lightning, hot ash and spark elements were also added to the composites. The end boot volcano comp is a combination of a CG smoke plume and shot smoke elements graded and composited together in Flame. The ad won an award for ‘Best VFX’ at Berlin Fashion Film Festival and also picked up the ‘Best Editing’ award for Rankin’s Gary Coogan.
Production Company/Agency: Rankin Film
Director: Rankin
Producer: Storr Redman
Editor: Gary Coogan
Post Production Company: Rushes
Producer: Chris McKeeman
VFX Supervisor: Leo Weston
VFX: Leo Weston
CG: Andy McNamara
Motion Graphics: Barry Corcoran,
Guy Hancock, Fraser Macedo
Colourist: Simona Cristea Harrison
