Category: Commercials

Paralympics – ‘Super Human’

Agency: 4creative
Executive Creative Director: Lynsey Atkin
Deputy Executive Creative Director: Eoin McLaughlin
Creative: Scott Taylor, Andy Shrubsole, Eoin McLaughlin, Lynsey Atkin
Head of Production: James Turnham / Miketta Lane
Executive Producer: Shananne Lane
Campaign Producer: Louise Oliver
Designer: Sarah Jones
Production Manager: Will Breeden
Production Assistant: Sam Baker
Production Company: Serial Pictures x Somesuch
Director: Bradford Young
Executive Producer / Managing Director (Somesuch): Seth Wilson
Executive Producer (Serial Pictures): Violaine Etienne
Producer: Elena Camisa
Director Of Photography: Rina Yang
Production Designer: Nathan Von Parker
Costume Designer: Jessica Fell
Hair & Make Up Artist: Natasha Lawes
Sound Recordist: Mike Palmer
Casting Director: Kharmel Cochrane

Athlete Casting: Shananne Lane and Louise Oliver

1st Assistant Director: Jez Oakley
Production Manager: Fatima Zaman
Directors Assistant: Saman Aminzadeh
Location Manager: Scout Productions
2nd Unit Director: Dan Emmerson
Camera Operator (2nd Unit): Fraser Rigg

Edit Company: Final Cut
Editor : Amanda James
Producer: Nikki Porter
Sound Company: Factory
Sound Design/Mix: James Utting and Anthony Moore
Audio Producer: Lucy Spong

Post Production Company: Time Based Arts
VFX Supervisors: Sam Osborne, Bernardo Varela, Federico Vanone
2D LEAD: Leo Weston
2D TEAM: Ollie Ramsey, Bernardo Varela, Caroline Dalgato, Leandro Vazquez, Sarah Breakwell, Matt Jackson
3D TEAM: Guillaume Heussler, Jake Newton, Teodora Retegan, Zoe Sottiaux, James Mann
Colour Grading: Simone Grattarola
VFX Producer: Sian Jenkins
Executive Producer: Tom Johnson

Tracking: Peanut
Rotoscoping: Team VFX Artist

Sainsbury’s – ‘Over and Over’

Not the type of job I’d usually post to my website but I’m particularly proud of how we executed the moment in this when the prawns spiral in formation up towards camera and then drop in unison back down through a focus push into a moving frying pan. How would you go about shooting a thing like that? 😉

Agency: Wieden & Kennedy
Senior Creatives: Molly Wilkof, Derek Lui
Account Manager: Eldar Chen
Producer: Amy Leach

Production Company: Blink Productions
Director: Abbie Stephens
Executive Producers: Paul Weston, Patrick Craig
Producer: Andrew Studholme
Production Manager: Sebastian Jowers
DoP: Simon Paul
Puppeteers: Jonny Sabbagh, Will Harper

Post Production Company: Time Based Arts
VFX Supervisor: Leo Weston
2D Lead: Leo Weston
VFX Producer: Jo Gutteridge

Rotoscoping: Team VFX Artist

Gumtree – ‘Gameshow’

We shot this spot in 2 separate locations due to ‘logistical issues’ that prevented us from shooting in front of the house with a full crew and set.

For this reason, only the car was shot in front of the house. The host and set elements, plus an additional plate of the car were all shot in front of grey screen in a separate location. The “glamorous assistant” was also shot in front of grey screen in a stand alone plate in order to allow her to be transitioned into a cardboard cut out before she is picked up by the host.

Motion control was not within budget so we restricted the dolly track to a linear movement and took great care to match position and speed of the move between the 2 locations. These plates were then tracked and minor misalignments adjusted in post.

All elements were then comped together using a combination roto and soft light or multiply blending. We used a white floor to ensure we could lift all of the shadows of the car and actors from their plate and reapply to the driveway of the house.

The Star Prize sign was created in CG and comped above the car including reflections on the car and the windows of the house.

Agency: Wieden & Kennedy
Creative Directors: Philippa Beaumont, Freddy Taylor
Creatives: Will Lancaster, Jay Daniells
Producer: Natasha Johnson

Production Company: The Sweet Shop
Director: Jim Hosking
DoP: Alex Barber
Producer: Jessica Wylie
Production Designer: Richard Bridgland

Post Production Company: Time Based Arts
VFX Supervisor: Leo Weston
2D Lead: Leo Weston
3D Lead: Emma Malrik
Colour Grading: Simone Grattarola
Executive Producer: Tom Johnson
VFX Producer: Sean Ewins

Rotoscoping: Team VFX Artist

Grey Goose – Essences

Post Production Company: Time Based Arts
VFX Lead: Leo Weston

Full Credit List: TBC

Vodafone – ‘Sledge’

Agency: Ogilvy
Executive Creative Director: Nicholas Wittenberg
Producer: Kim Parrett

Production Company: Somesuch
Executice Producer: Scott O’Donnell
Director: Nick Gordon
DoP: Jakob Ihre
Producer: Elly Camisa

Edit Company: Final Cut
Editor: Dan Sherwin
Producer: Nikki Porter

Post Production Company: Time Based Arts
Shoot Supervisor: Leo Weston
2D Lead: Leo Weston
2D TEAM: Leo Weston , Sheldon Gardner, Grant White, Manolo Perez, David Birkhill
Digital Matte Painter: Adam Leary
Colour Grading: Lewis Crossfield
VFX Producer: Josh Robinson

Tracking: Peanut
Rotoscoping: Team VFX Artist

VFX work included adding/extending snow in external shots, adding 5G logo to VR headset, making ceilings red in the house plus other general cleanup.

Squarespace – ‘Launch It’

Creative Director: Sandra Nam
Producer: Maris Wasser
Art Director: Ben Hodgins
Production Company: Reset
Director: Ian Pons Jewell
DoP: Mauro Chiarello
Executive Producer: Deannie O’Neil
Line Producer: Jon Adams
Edit Company: Whitehouse Post
Editor: Tobias Suhm
Assistant Editor: Nick O’Neil

Post Production Company: Time Based Arts
VFX Supervisor: Sheldon Gardner
Shoot Supervisor: Jim Radford
2D TEAM: Leo Weston , Adam Paterson, Stephen Grasso, Will Robinson, Linda Cieniawska, Grant White, Manolo Perez, Matt Shires, Ollie Ramsey, Richie White
3D LEADS: Sam Osborne, Federico Vanone
3D TEAM: Ben Cantor, Mike Battcock, Walter How, Zoe Souttiaux, Emma Malric, Ihor Obukhobvskyi, Joffrey Zeitouni , Ian Baird
Design: Stephen Ross
Colour Grading: Simone Grattarola
Executive Producer: Tom Johnson
VFX Producer: Jo Gutteridge

Rotoscoping: Team VFX Artist

More lovely work by Ian Pons Jewell. Always a pleasure to work on one of his ads at Time Based Arts

Facebook – ‘Chant’

Not the sort of thing I’d normally post however this seems worth a mention as I supervised this Berlin shoot remotely from London over Zoom at the height of the worldwide Covid lockdown.

For the final scene we shot multiple plates of people stood on the balconies of their tower block – choreographed by the camera operator via mobile phone. They changed clothes a few times between takes and we comped the plates together in order to make it look like we had a lot more people involved. I also created a couple of CG banners to add to the scene.

Unprecedented times.

Production Company: Rattling Stick
Director: Sara Dunlop
Producer: Ellie Fry
Post Production Company: Time Based Arts
Post Producer: Sean Ewins
VFX Supervisor: Leo Weston
2D Lead: Leo Weston

Diet Coke – ‘You Do You’

Production Company: Biscuit Filmworks
Director: Molly Manners
Post Production Company: Time Based Arts
Post Producer: Jo Gutteridge
VFX Supervisor: Leo Weston
2D Lead: Leo Weston
2D Team: David Birkhill, Ralph Briscoe, Manolo Perez

Mercedes – ‘Online Showroom’

Agency: Saatchi & Saatchi
Production Company: Outsider
Director: Chris Balmond
Post Production Company: Time Based Arts
VFX Supervisor: Leo Weston
3D Team: Ben Cantor, Chris Wood, Sam Osborne, David Loh
2D Lead: Leo Weston
2D Team: Adam Patterson, Will Robinson, David Birkhill, Stephen Grasso, Matt Jackson

Homesense – ‘Experimental Homemaking’

Kitchen

Garden

Agency: Wieden & Kennedy
Director: Pablo Maestres
Post Production House: Time Based Arts
VFX Shoot Supervisor: Thiago Dantas Lima
VFX Lead: Leo Weston
VFX Team: Ralph Briscoe, Adam Patterson, Matt Shires, Sarah Breakwell, Will Robinson
CG Team: Federico Vanone, Sam Osborne, Nick Smalley, Stuart Turnbull, Giuseppe Tripodi