Category: Commercials

Honda - 'Disruption' (Agency Version)

This is the teaser film for the Honda Type R, directed by Kirby McClure of Radical friend. VFX work on this spot was extensive. Including: Multiple matte paintings of skyscraper skylines, Sky replacements, Lightning effects, Eye glow effects for the cat and wolves, Creation & comping of metal android eyes, Comping of CG neon onto buildings, CG rain, CG crystal model particle explosion, Digital breakup ‘Data Mosh’ effect, Cleanup & Rig removal. We also created an end shot of the car rotating out of only 3 stills as the car didn’t yet exist at the time of shooting.

Agency: Karmarama
Producer: Jenny O’Connell
Creatives: Rachel Holding, Daniel Leppänen
Director: Kirby McClure / Radical Friend
Production Company: Kream
Exec Producer: Eddie Marshall
Creative Partner: Jon Harvey
Producer: Mikey Levelle
DoP: Matt Fox
Editor: Ellie Johnson @ Speade
Post Production Company: Rushes
VFX Supervisor: Leo Weston
VFX: Leo Weston , Matt Jackson, James Dooley, Mark Ford
CG: Andy Nicholas, Craig Travis, David Drese, Nimesh Patel, Mark Woodcock, Andrea Scibetta
MGFX: Matt Lawrence, Guy Hancock,
Barry Corcoran, Fraser Macedo
Nuke: Noel Harmes, Sarah Breakwell
Colourist: Simone Grattarola
Exec Producer: Kristy May Currie
Producer: Simon Sanderson

ASDA - 'Tweets'

A dancing chick. What could possibly be more cute? This is Asda’s brand ad for their 2014 Easter campaign. Director Christian Bevilacqua didn’t want this to be another CG dancing animal advert so we created this spot using real baby chicks. The little chicks were placed on strips of cardboard and gently moved around to seem like they were dancing. The cardboard rig was then removed in Flame by reconstructing the floors and walls that they obscured. This required camera tracking the shot environment and re-projecting painted clean backgrounds. The chicks were then rotoscoped back over the cleaned up set. We also reconstructed parts of the chick’s legs that had been obscured by the cardboard rig. Shadows of the dancing chicks were then recreated and projected back onto the reconstructed environment. There was no CGI, no puppets, no robots and no glue used in the making of this commercial. Although the chicks were unharmed during the making of the ad, somebody did tell me that they were fed to a snake after filming. Maybe they were joking. You can see a breakdown of the VFX work on this page here.

Product: Asda
Agency: VCCP
Producer: Sally Miller
Creatives: Jermaine Hillman, Paul Kocur
Creative Director: Janetta Lewin, Mark Orbine
Production Company: Stink
Director: Christian Bevilacqua
Producer: Malachy McAnenny
Editor: Al Sinclair
Post Production Company: Rushes
Exec Producer: Kristy May Currie
Producer: Mireille Antoine
VFX: Leo Weston , Matt Jackson
Colourist: Simone Grattarola

ASDA – ‘Snowman’

Park Village’s Alan Friel directed this ASDA Christmas Campaign, created in conjunction with VCCP  the campaign, which was written by Jonathan Thake and art directed by Mark Orbine, commenced with “Snowman” which was followed by 20 more films throughout the festive season.

A universal look for the campaign was planned by director Alain Friel in conjunction with Lead VFX Artist Leo Weston & Colourist Simone Grattarola. The films successfully use long takes with disguised transitions that Rushes were key in envisioning and suggesting transition possibilities in pre-vis and on-set to create an inexorable journey into the Christmas spirit.

VFX work specific to “Snowman” included adding snow to rooftops and trees, plus enhancing lens flares.

Agency: VCCP
Production Company: Park Village
Director: Alan Friel
Post Production Company: Rushes
VFX Supervisor: Leo Weston
VFX: Leo Weston , Paul Hannaford, Dave Kiddie

ASDA - 'Wine'

One of many ads completed at Rushes for Asda, Christmas 2013. This one features 3 variations of one technique to pull off the 3 transitions between the 3 locations. The transitions were shot twice (once in each environment) using a steadicam rig. Mix and overlay was essential on set to get the timings of each handover as perfectly matched as possible. In Flame, each plate was stabalised, aligned, and then elements were individually morphed and combined with background wipes to complete the feeling of moving seamlessly from house to house.

Agency: VCCP
Production Company: Park Village
Director: Alan Friel
Post Production Company: Rushes
VFX: Leo Weston

ASOS - 'Charlotte Free'

1 of 3 online ads for clothing brand ASOS, directed by Luke Monaghan. This is my my favourite of the three. VFX work included set extensions and beauty work.

Director: Luke Monaghan
Post Production Company: Rushes
VFX: Leo Weston

FCUK - 'I am the Collection' Trailer

The campaign trailer for the “I am the Collection” series of French Connection UK ads.

Product: French Connection
Agency: 101
Creative Director: Richard Flintman
Agency Producer: Jack Waters
Copywriter: Dirk Van Dooren
Production Company: OneSix7
Directors: Leila & Damien de Blinkk
Producer: Abi Hodson
Cinematography: Marc Gomez del Moral
Art Director: Alice Stein
Editing Company: Cut & Run
Editor: Ben Campbell
Post Production Company: Rushes
VFX: Leo Weston
Colourist: Simone Grattarolla

FCUK - 'I Am The Suit'

Created by 101, directed and photographed by Leila and Damien de Blinkk, styled by Georgina Hodson with cinematography by Marc Gomez del Moral. FCUK’s “I am the Collection” campaign marks a change from past creative communications, focusing on the clothes and celebrating the power and the possibility of the garment.

Product: French Connection
Agency: 101
Creative Director: Richard Flintman
Agency Producer: Jack Waters
Copywriter: Dirk Van Dooren
Production Company: OneSix7
Directors: Leila & Damien de Blinkk
Producer: Abi Hodson
Cinematography: Marc Gomez del Moral
Art Director: Alice Stein
Editing Company: Cut & Run
Editor: Ben Campbell
Post Production Company: Rushes
VFX: Leo Weston
Colourist: Simone Grattarolla

Hyundi - 'Big'

A car drives past loads of stuff that is big. Most of the VFX work was done by Matt Jackson. I comped the sequence with the chandelier above the roundabout.

Agency: M & C Saatchi
Creative Director: Simon Dicketts
Production Company: Serious Pictures
Director: John Pardue
Post Production Company: Rushes
VFX: Matt Jackson & Leo Weston

Burberry - 'Body'

Mario Testino’s Film for Burberry Body

Director: Mario Testino
Production Company: Look Films
Post Production Company: Rushes
VFX: Leo Weston & Matt Jackson

HSBC - 'Florist'

A woman goes from working somewhere boring (ironically looks to be a branch of HSBC) to working as a Florist – through the power of stop frame. And her face goes from miserable to happy via the power of me stabalizing each individual frame, motion estimated time-warping them together and re-tracking her eyes and mouth separately back on to her face.

Post Production Company: Rushes
VFX: Leo Weston