Tag: commercial

Vodafone – ‘Red’

It was an absolute pleasure to work with the very talented team at Time Based Arts for the first time on this Vodafone commercial directed by Aleksander Bach in which a mysterious red light illuminates various night time scenes across Germany until the entire country lights up red (which is the bit I did). Time Based Arts has this to say: “I just received my new phone from Vodafone. It was really weird though as it wasn’t delivered by courier as is normal but a huge red streaking light flew at me and handed me my phone. Although I was originally scared witless by the light and now see it as excellence customer service and this lovely advert makes much more sense to me now!”

Client: Vodafone
Production Company: Anorak Film
Production Company Producer: Swenja Babucke
Director: Aleksander Bach
DoP: Cezar Zacharewicz
Editor: Matthias Graatz
Post Production Company: Time Based Arts
Creative Director: James Allen
Flame Lead: Matt Jackson
Flame: Leo Weston Thiago Dantas, Adam Paterson
Nuke: Andre Bittencourt, Ralph Briscoe, Linda Cieniawska, Matt Shires, Bernardo Varela
CGI Lead: Francois Roisin
CGI: Thomas Battle, Ben Cantor, Dan Davie, Federico Guzzardo, Tom Hall, David Loh, James Mann, Sam Osborne, Nigel Timms
Matte Painting: Lisa Ayla
Colourist: Simone Grattarola
VFX Producer: Chris Aliano

Dermalex – ‘Stronger Skin’

A commercial for skin care brand Dermalex from Hometown London. Some pieces of text were captured in camera having been painted directly onto the models skin. Other words were added in post in their final position and tracked backwards through the camera move so that when played forwards they appear to start broken up and then resolve as a readable word. A series of wipes and seamless joins were added throughout the second half of the film to connect the shots together, creating the appearance of one continuous camera move from scene to scene. The final transition from the girl against the wall through to the pack shot involved building a CG scene of the hexagon set in Flame to bridge the gap between the 2 camera moves. Other VFX work included general set cleanup, beauty work & pack replacements.

Client: Dermalex
Agency: Hometown London
Agency Producer: Emma Johnston
Creative Director: David Gamble
Post Production Company: Big Buoy
Editor: Matthew Felstead
VFX Producer: Jenna Le Noury
VFX: Hussein Hassani, Jim Allen, Leo Weston
Colourist: Mark Horrobin

Pampers - 'Poo Face'

Saatchi & Saatchi Creative Team Matt Butterfield & Ben Mills bring us epic Pampers Wipes ad – ‘Pooface’. The first spot created for the Pampers ‘Don’t Fear The Mess!’ campaign. Shot by director Olly Blackburn out of Great Guns and posted at Rushes. Set to the classic score ‘Thus Spoke Zarathustra’ by Strauss, the film charts in high definition and in super slow motion, a big moment in ten young babies lives: doing a poo. As babies only seem to poo when you don’t want them to, this film benefitted from some subtle VFX help from me to warp and distort the babies faces that extra bit into contorted “poofaces”. The spot picked up three Cannes Lions awards (a bronze film Lion in the Toiletries, Cosmetics & Beauty category, a silver film craft Lion for casting and a bronze film craft Lion in editing).

Client:  Pampers
Agency: Saatchi & Saatchi
Producer:  Anne O’Neill
Creatives:  Matt Butterfield, Ben Mills
Creative Director: Kate Stanners
Production Company: Great Guns
Director:  Olly Blackburn
Exec Producer: Sheridan Thomas,
Laura Gregory
Producer:  Tim Francis
DoP:  Nanu Segal
Editor:  Andy Phillips, James Demetriou
Producer:  Rosanne Crisp
Post Production Company: Rushes
VFX: Leo Weston
Colourist:  Simone Grattarola

2016 Bronze Lion - Toiletries, Cosmetics & Beauty
– 2016 Bronze Cannes Film Lion – Toiletries, Cosmetics & Beauty Category

Valspar - 'Colour Outside The Lines'

Creative agency FCB Inferno set me the challenge of developing a technique that allowed us to watch the type of ‘light painting’ normally only possible in long exposure stills photography as it was created. We achieved this by shooting at a high frame rate and using a max/lighten feedback effect in post to create trails on the lights that remain over the duration of the shot. I blended multiple layers of this effect and cut back the silhouette of the artist over the top. An hours shooting at 200fps was eventually condensed down into the 3 second long final composite you see at the end of the commercial.

Client: Valspar Paint
Creative Agency: FCB Inferno
Executive Creative Director: Gary Robinson
Account Director: Helena Georghiou
Producer: Shaun Nickless
Art Director: Chris Spore
Production Co: Bare Films
Director: Joanna Bailey
Producer: Helen Hadfield
DOP: Ben Smithard
Producer: Helen Hadfield
Offline Editor: Christen Iversen (Peep Show)
Post Production Company: Rushes
VFX: Leo Weston
VFX Producer: Angela Lucatoni